One Sentence Summary
- Hooked shows you how some of the world’s most successful products, like smartphones, make us form habits around them and why that’s crucial to their success, before teaching you the 4-step framework that lies behind them.
“Users who continually find value in a product are more likely to tell their friends about it.”
“Companies who form strong user habits enjoy several benefits to their bottom line.”
“If it can’t be used for evil, it’s not a superpower.”
- One of the key ingredients of a habit-forming product is having variable reward.
- The most successful products in the world make us form habits around them.
- You should ask yourself two questions to find out whether your product should be habit-forming in the first place.
- Ask yourself these two things:
> Does the product make the life of the user better?
> Would I use the product?
- Nir Eyal writes, consults and teaches about the intersection of psychology, technology and business.
- Ryan Hoover is a founder of product hunt, a community of early adopters sharing and geeking out about the best new products, every day.