Exactly What To Say: The Magic Words For Influence And Impact Summary

Book Worm • 7 May 2018

One Sentence Summary


  • In Exactly What to Say, Jones delivers the tactics you need to get more of what you want.


Best Quotes

“As I see it, you have three options,”

“If you give me a chance in the role, then I am confident you will thank me later.” 

“If I can match that price for you, then would you be happy” 

“There are two types of people in this world: those who resist change in favor of nostalgia and those who move with the times and create a better future.” 


Key Takeaways


  • When you want someone to make a decision in your favor, whether it’s to purchase a product, collaborate with you, or simply to agree with your point of view, invoking their imagination can be a powerful trigger.


  • It’s often much more effective to resist the urge to geek out on the details and keep responses at a very high level.


  • Keep it simple: what is the outcome you´re trying to solve for? Remember that people typically make decisions based on feelings, with logic coming second.



About author


  • Phil is the author of five international best-selling books, and the youngest ever winner of the coveted “British Excellence in Sales and Marketing Award.”


Exactly What To Say Summary
Exactly What To Say Summary


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