In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast.
Best Quotes
“we all want to share things and experiences that are remarkable.”
“To be a successful small business marketer you need laser-like focus on a narrow target market, sometimes called a niche.”
“Your job as an entrepreneur is to be an innovator and a builder of systems.”
Key Takeaways
Market to a Niche. This allows you to become a big fish in a small pond, plus a specialist is sought after, more respected and more valuable than a jack-of-all-trades.
Be a Farmer instead of a Hunter. Focus on adding people to your database and then sharing valuable information with them until they are ready to buy.
Many businesses relying on “word of mouth” and simply hope for referrals. This is like hoping for a free lunch to feed yourself and your family.
About author
Allan Dib is a bestselling author. He has been recognized by Holmes Report as a top 25 innovator in PR.
