The 1-Page Marketing Plan Summary

Book Worm • 7 May 2018

One Sentence Summary

 

  • In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. 

 


Best Quotes


“we all want to share things and experiences that are remarkable.”


“To be a successful small business marketer you need laser-like focus on a narrow target market, sometimes called a niche.”


“Your job as an entrepreneur is to be an innovator and a builder of systems.” 

 


Key Takeaways

 

  • Market to a Niche. This allows you to become a big fish in a small pond, plus a specialist is sought after, more respected and more valuable than a jack-of-all-trades.

 

  • Be a Farmer instead of a Hunter. Focus on adding people to your database and then sharing valuable information with them until they are ready to buy.

 

  • Many businesses relying on “word of mouth” and simply hope for referrals. This is like hoping for a free lunch to feed yourself and your family.

 


About author

 

  • Allan Dib is a bestselling author. He has been recognized by Holmes Report as a top 25 innovator in PR.

 

The 1-Page Marketing Plan Summary
The 1-Page Marketing Plan Summary

 

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