One Sentence Summary
- This book is a proven solution to the struggle business leaders face when talking about their businesses, while he explains the seven universal story points.
“pretty websites don’t sell things. Words sell things.”
“In every line of copy we write, we’re either serving the customer’s story or descending into confusion; we’re either making music or making noise.”
“Oprah Winfrey, an undeniably successful guide to millions, once explained the three things every human being wants most are to be seen, heard, and understood. This is the essence of empathy.”
- 1. A character – The customer is the hero.
- 2. Has a problem – Successful companies attend to the inner frustrations.
- 3. And meets a guide – The customers are looking for a guide.
- 4. Who has a plan – Customers trust a guide who has a plan.
- 5. And calls them to action – Customers are challenged to take action.
- 6. That helps them avoid failure – Everyone is trying to avoid tragic ending.
- 7. And ends in a success – This principle shows people how the product can positively influence their lives.
- Donald “Don” Miller (born August 12, 1971) is an American author, public speaker and business owner. He is the CEO of StoryBrand, a company that helps businesses clarify their messages.