Pre-Suasion by Robert Cialdini: Book Summary & Mind Map

Book Worm • 23 March 2018

One Sentence Summary

  • Robert Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda.

 

Best Quotes

“you’re much more persistent when you’re confident in your abilities.” 

“what is more accessible in mind becomes more probable in action.” 

“to make it climb, make it rhyme.” 

 

Key Takeaways

  • He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”
  • He explains how to capitalize on the essential window of time before you deliver an important message.
  • This “privileged moment for change” prepares people to be receptive to a message before they experience it.
  • A pre-suader – be it your mom or your teacher, an advertiser or a sales agent, the media or even cult recruiters – know how to set the stage and get the desired result.
  • Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”
  • This book is the de facto standard to learn the psychology of persuasion. If you don’t read it, I hope you enjoy pounding your head against the wall and throwing away marketing dollars. Surprisingly, Cialdini tells us, some of the behavioral science researchers have never seen implications of their amazing studies put into practice. What a pity. These researchers are doing great work – showing us better ways to influence. We just need to put that learning into action!

 

About author

  • Robert Cialdini (born April 27, 1945) is the Regents´Professor Emeritus of Psychology and Marketing at Arizona State University.
  • He is best known for his 1984 book on persuasion and marketing, Influence: The Psychology of Persuasion.
  • One sentence summary:
  • Robert Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda.

 

Pre-Suasion by Robert Cialdini: Book Summary & Mind Map
Pre-Suasion by Robert Cialdini: Book Summary & Mind Map

 

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