One Sentence Summary
The authors provide information on how the configuration of the places in which we make decisions influences our choices.
“First, never underestimate the power of inertia. Second, that power can be harnessed.”
“people have a strong tendency to go along with the status quo or default option.”
“you want to nudge people into socially desirable behavior, do not, by any means, let them know that their current actions are better than the social norm.”
“The first misconception is that it is possible to avoid influencing people’s choices.”
- Nudges are tiny hints or changes, which push you in one direction, but leave all options open.
- A default is a very powerful nudge, as it requires you to actively object it for it not to work.
- States and other large institutions can use nudges to improve societies and countries as a whole.
- Richard H. Thaler (born September 12, 1945) is an American economist. In 2015, Thaler was president of the American Economic Association. In 2017, he was awarded the Nobel Memorial Prize in Economic Sciences for his contributions.
- Cass R. Sunstein (born September, 1954) is an American legal scholar, particularly in the fields of constitutional law, administrative law, environmental law and law and behavioral economics.