One Sentence Summary
- This book contains a great deal of specific pointers on how to develop engaging products and how to best create a product-oriented culture.
“Winning products come from the deep understanding of the user’s needs combined with an equally deep understanding of what’s just now possible.”
“We need teams of missionaries, not teams of mercenaries.”
“It doesn’t matter how good your engineering team is if they are not given something worthwhile to build.”
- With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations dramatically improving their own product efforts.
- Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.
- Marty Cagan has been involved in defining and building some of the most successful products of our time at eBay, AOL and Netscape Communications. He is a founding partner at Silicon Valley Product Group, where he helps companies develop their product organizations and strategies to create great products.